Taking inspiration from film noir for cosmetic label Lash Dame. A sophisticated mood was created by incorporating lots of shadows in the brands videos and photography. The logo typeface mimics the hallmark blocky fonts used in film noir. The shiny black product packaging visually lifts the letters of and creates somewhat of a luminous quality to the lettering typical of the noir genre. Further more the social media channels are laced with vintage photos and avant grade fashion archives for a fresh take on hollywood glam.